Meister Hunter is back for its fifth year and Jägermeister are celebrating the milestone by expanding to include Canada and Ireland into the fold.
Meister Hunter is one of our favourite cocktail competitions of the year. It is one of the most creative comps we judge and has consistently produced stand out drinks and presentations. The element of fun which can sometimes be lost in modern cocktail comps is there in spades and the two day final is always a special affair (last year’s finalists still chat regularly on their WhatsApp group).
This year you will be competing for a share of the £4,500 prize pot with £3K going to the winner, £1K to second place and £500 for third. During the entry period there will also be spot prizes of money or Jägermeister merch including the brands famous street wear.
This year Jägermeister are focusing their attention on the OG. You will have to include a minimum of 25ml of Jägermeister in your drink which must have a maximum of five ingredients (not including garnish).
Last years competition was a treat, not only as it was our first competition after lockdown, but also for the quality of the entrants. The final was epic, and it was Adam Keeligan from Clubhouse in Manchester who came out victorious, he had this to say about the comp “Being part of Meister Hunter really helped me realise how versatile Jägermeister is. It can be incorporated into so many cocktails. Meister Hunter also allowed me the freedom to express my creativity to a great panel of experts, which was thrilling! Winning the competition has led to a huge amount of exposure for my new bar, Clubhouse in Manchester. The promotion through social media and the support from Jägermeister has been incredible for boosting the bar’s profile within the industry. I can’t thank the team enough for the memorable experience and the best night!”
Once you have come up with your creation you will need to enter it via Instagram and include a video or image of the cocktail, plus its name and specs. Posts must tag the Meister Hunter Instagram page @meisterhunter and use the hashtag #meisterhunter22. Entrants also need to follow @meisterhunter and Jägermeister UK @jagermeisteruk. Some entries will be shared to the @meisterhunter Instagram feed.
Throughout the entry period, which ends on July 9th, Jägermeister’s UK Brand Ambassador, Florian Beuren, will embark on a Masterclass Roadshow across the country offering bartenders an opportunity to learn more about Jägermeister, Jägermeister Cold Brew Coffee and Jägermeister Manifest. Bartenders will also gain insight into the Meister Hunter competition in preparation for their entry. Keep an eye on the Meister Hunter and BarLifeUK Instagram accounts for details of the dates and locations.
BarLifeUK will, for the fourth year running, be joining Florian judging the heats which will be taking place in London, Brighton, Glasgow, Liverpool, Dublin and Canada. Those victorious from the heats will then embark on an unforgettable experience across a two-day final held in London in October.
So get your creative juices flowing, we suggest a nice shot of Jäger to help with that process, and we look forward to seeing you at the heats. Also keep an eye on the BarLifeUK Cocktail Competition Podcast as we will be releasing a special Meister Hunter episode soon with some top tips and insight into what Florian is looking for.
We’ll leave the final word with Florian, for once:
“To mark the five-year anniversary of Meister Hunter we are very excited to welcome finalists from Ireland and Canada for the first time. Over the years, Meister Hunter has grown in popularity, and we hope to invite other countries to join in the future.
“Each year, we aim to make Meister Hunter more than just a bartender competition, but a brand immersion and bonding experience leaving finalists with ‘best nights’ memories, in-line with our brand ethos. This year we have an exciting programme planned that will take bartenders out of their comfort zone, but also provide education outside of the Jägermeister brand.”