The Baltic Beer Company has revealed a new-look bottle for Viru Premium Estonian Beer, designed to reinforce the ‘art-deco’ roots of the brand and increase across-bar stand out.
The redesign represents a series of subtle but significant tweaks to the existing packaging rather than an entirely new presentation. The new packaging has a deeper, stronger neck label to create greater brand visibility and uses fonts and imagery which evoke the 1920-30’s Baltic region.
An embossed ‘V’ has been added to the bottle and the screw cap has been replaced by a crown cap for increased secure product quality. There is also a four-bottle pack for the off trade.
Director of Baltic Beer Company, Paul Baxendale says: ‘‘The time was right to refresh the brand and we are delighted with the results – initial trade & consumer feedback has been extremely positive. This follows on from the recent success at the World Beer Championships in Chicago, where Viru picked up a silver medal.”
Available in a number of top London venues, such as The Lanesborough and Browns Hotels, Viru is a 5% pilsner style beer brewed and bottled in Estonia.
Brewed using pure deep-well spring water, finest barley from across the Baltic region and aromatic Saaz hops, Viru is a clean, refreshing beer that delivers consistent maltiness and a light hoppy palate.
Viru is distributed in the UK by Inspirit Brands: Antoni@inspiritbrands.com 020 7739 1333