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Takamaka Rum Unveils A Full Redesign and Brings ‘The Seychelles Series’ to Europe and Dubai

The rum from the Seychelles will be available with its new branding in markets by August

Takamaka, the rum from the Seychelles, is launching a brand-new look and is bringing its “Seychelles Series” into key markets. Comprising of five rums, the Seychelles Series will be available to the on-trade in July, and online and in stores by August 2021. The new bottle and brand assets have been designed to capture the unique identity of Takamaka, and its origin of the Seychelles, as the brand increases its international distribution.

Takamaka tasked the award-winning brand design agency, Pearlfisher, with the re-design of Takamaka’s visual identity including the bottles, digital assets and brand merchandise. Takamaka’s fresh new look hinges around the flag of the Seychelles; the flag itself is made up of five segments which each carry their own distinctive meaning. Takamaka has not only mirrored the shape of these segments on its label, but also anchored different meanings to each segment, with the flag’s colours also making appearances on various parts of the bottles. Both texturally and visually dynamic, using tropical colours and exotic patterns with untold stories hidden on the label, the new and modern branding has been designed to appeal to the on-trade and consumers alike.

The Seychelles Series is made up of five rums: Rum Blanc, Dark Spiced, Zannannan (Pineapple), Koko (Coconut), and Overproof. Distilled from molasses in a continuous column still and diluted with natural spring water from Takamaka’s water source in the Seychelles National Park, the Seychelles Series is a true expression of the tropical island paradise that is the Seychelles.

Rum Blanc is distilled up to 94% and then diluted to bottling strength. The Dark Spiced, Koko and Zannannan build onto the soft, creamy character of Rum Blanc through the addition of natural essences such as ripe pineapple, coconut, vanilla, and tropical spices. The 69% Overproof captures the true, raw character of the classic Rum Blanc by adding less water during dilution, resulting in a powerful punch with spicy, warming notes, undertones of citrus and vanilla, and hints of banana and grass.

The re-design and launch of the Seychelles Series into key markets comes as the brand is undergoing major growth plans. Having expanded the distillery last year, Takamaka now has the first molasses distillery in the Seychelles having installed a brand-new column still allowing them to produce over 200,000L of high strength rum per year.

The cane distillery has also been upgraded with two new pot stills, with the aim to produce more than 4,500 litres a year. The brand is also now listed on its home stock exchange and is planning a capital raise within the next year to drive further export. Family owned, Takamaka was founded by two brothers almost twenty years ago who have built the brand into the number one spirit on the island nation. Bernard and Richard d’Offay set out to create rums that capture the spirit of the Seychelles, with its diverse flavours and laid-back attitude, which they and their fellow islanders would enjoy. They didn’t follow an industry blueprint, instead using what means they had available to them to create their liquid.

Almost 20 years later, the brothers now produce a portfolio of premium rums that are enjoyed around the world, capturing the unique and undiscovered flavours of their remote, tropical island home in the Indian Ocean. Takamaka will be available to the on-trade from July and will be available for consumers to purchase by August.