Pernod Ricard have given the ABSOLUT bottle another limited edition makeover, which hit the shelves this week (£22.99 at Selfridges).
For the first time, the bottle has been given a textured finish that should catch customer’s eye, and this edition is to be backed up with digital and experiential advertising activity.
Mark Hamilton, head of marketing for vodkas at Pernod Ricard, says: “ABSOLUT LIMITED EDITION provides the trade with an engaging consumer proposition by representing something genuinely bold, innovative and interesting in-store and on the back bar.”
You can learn more about the new limited edition bottle launch here: http://www.twitter.com/AbsolutUK