Morgenrot agrees exclusivity agreement with Heineken to grow Cruzcampo in the UK
After growing Cruzcampo’s On-trade sales by 26% in 2010, The Morgenrot Group has signed an exclusivity agreement with Heineken to distribute, develop and grow the brand further in the UK.
The deal comes just in time to capitalise on a Summer that will (hopefully) encourage alfresco drinking, with holiday-makers returning from Spain and calling for the brand.
Graham Archibald, Morgenrot’s Senior National Account Manager comments:
“The interest for Cruzcampo from the On-trade has been phenomenal in the past 12 months and we are excited to be working closely with Heineken as we look to drive awareness, listings and sales in order to make it the principal Spanish lager in the UK.”
Cruzcampo has an ABV of 4.8% and is available in both draught and bottle format (330ml, 1000ml). The golden Spanish lager offers malty aromas on the nose, a clean, refreshingly crisp finish and is the perfect match for an array of Mediterranean dishes.
For further information on Cruzcampo or to stock, please contact The Morgenrot Group on (0845) 070 4310