Amathus Drinks latest Master Class was held recently at Crazy Bear in Covent Garden and was hosted by Benoit de Truchis of Joseph Cartron.
Benoit took us through a tutored tasting of a selection of the Joseph Cartron range to remind us just how great and vast (45 variants in the range) the products are. This was mixed with an interesting talk on the production methods of the company with some fascinating insights.
However this was all a preamble to the real reason we, and I’m sure many other attendees, were there – the unveiling of the new look bottle. You see we have always been a fan of the Joseph Cartron range, especially the Crème de Cassis and Framboise, however the bottle has been a little dated.
We weren’t the only ones by all accounts and there were even stories of bars loving the range but not wanting to stock it due to the bottle messing up the look of their back bar (a little precious maybe?). Benoit explained that they had listened to all this feedback and decided to act and with that unveiled the new look.
Well there is a picture right here so you don’t need me to tell you they have done a great job. The new bottles will certainly look the part on any back bar and now match the quality of the liquid inside.
The stock will be arriving at the end of the month but you will have to shift all the old stock first so do yourself a favour put a Bramble on special for a couple of weeks and get ready to welcome in the new look Joseph Cartron range.