Diageo and Jose Cuervo are on the hunt for someone to become their new Jose Cuervo Premium Brand Ambassador.
Some brands are synonymous with the category within which they sit and Jose Cuervo is definitely one of these. This is a fantastic opportunity for someone to join one of the world’s largest drinks companies and become the brand ambassador for a great product.
The role will see you focusing your time between the Tradicional family (60%) and also the Platino, 1800, Gran Centenario and Reserve De La Familia brands (40%). You will be based in the London and South area and will report to the Cuervo marketing team and Reserve Brands Ambassador team.
If this sounds like your type of job then keep reading for more information:
The role of the Cuervo Brand Ambassador:
Drive trade advocacy for the brand
Build and retain excellent customer relationships
Educate and influence the trade through brand activation within key tequila venues i.e.
Events – specifically working with internal (i.e. marketing)and external (i.e. agency) teams re Cuervo’s involvement in key category events such as World Class and London Cocktail Week
Distribution strategy; targeting new distribution points in our Must Win customers
Driving rate of sale across all outlets
Winning with bartenders
Own and drive marketing and commercial priorities
Requirements for the role
Deep understanding of what is important to premium customers and the ability to this insight to execute Cuervo activation plans that delight the customer and their consumers.
Has their finger on the pulse of what is happening on the ground – is the “face” of premium/luxury in their environment and has brilliant relationships with key influencers in the industry
Is able to represent and identify with both the ‘Core’ consumer and ‘Luxury’ consumer across different campaigns
Category Knowledge across Spirits and TBA with particular experience in process, ingredients, & provenance
Passion for premium/super premium brands, in particular Cuervo, our customers & our consumers
Operates proactively – and where necessary reactively – in order to beat the competition
Cuervo Brand Ambassador is the personification of the brand in the market: attitude, appearance and personality.
Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of individuals Exceptional presentation skills that captivate the customer and leads to consistent, high quality execution that embodies the distinctive elements of the outlet(s)
Is capable and competent to deliver training & incentives with priority customers, organise and representing the brand at World Class and regional training events, build the brand reputation via Trade press/industry presence; implementation of tastings/events/experiences and BTL collateral in TLAs
Can work effectively with others internally to build capability behind these brands
F12 VISION: Become the preferred Premium Tequila portfolio within the bar tenders community primarily in London but also nationwide enabling the brand to hit plan of 100% brand growth
Top 3 leadership capabilities for this role:
Consistently deliver great business performance
Demonstrates deep personal accountability for great performance, delighting the customer and beating the competition.
Create the conditions for people to succeed
Builds and sustain trust with others through real relationships
Bring the Diageo purpose to Life
Is a an ambassador for Diageo and the Cuervo brand
Essential Qualifications / knowledge / experience required / languages
Liquid and cocktail experience, ideally including tequila
Consultant to brand team on trade activation
Advanced category and product mastery – a passion for luxury, premium brands
Project management experience and managing internal and external stakeholders.
Experience of working with other parts of sales and other functions, particularly Field Sales and Account Management or Distributor sales teams