Job Alert: Showcase Manager/Senior Brand Ambassador – Peroni Nastro Azzuro

Job Advertisement Feature

Showcase Manager/Senior Brand Ambassador- Peroni Nastro Azzuro

  • Company: Miller Brands UK
  • Salary: £40-50,000+ car, pension, healthcare, bonus

Company Overview

Miller Brands UK Ltd is an operational subsidiary of SABMiller plc.  Based out of global headquarters in Surrey, Miller Brands introduces a unique portfolio of world class premium brands, each satisfying the consumers’ thirst at every drinking occasion.

The Miller Brands team is dynamic, fresh, forward-thinking and dedicated to recruiting the best. Working with superb premium brands including Peroni Nastro Azzurro, Miller Genuine Draft, Pilsner Urquell and Kozel opportunities with Miller Brands UK combines the excitement and challenge of a young company, with the stability of a FTSE 25 company.

Peroni Nastro Azzurro is the best-selling Italian premium lager worldwide, with its distinctive, intensely crisp and refreshing character.
Brewed in Italy since 1963 and available in the most stylish bars and restaurants across the UK, Peroni Nastro Azzurro captures the Italian spirit: a passion for life, authenticity and quality.

The approach to making this premium Italian beer is inspired by Italy’s’ creative spirit and flair: whether applied to food, design or fashion, it always stands out from the crowd.
Everything from Peroni Nastro Azzurro’s distinctive look, matchless taste and pride in its heritage reflects this unique quality.

Role profile

We are looking for an established senior brand ambassador to take the role of Showcase Manager. Ideally based in the London/South of England the successful candidate will drive awareness, the brand message, and success of Peroni Nastro Azzuro across the UK drinks trade.

The main purpose of the Showcase Manager is to lead the prestige team and to proactively build the Peroni Nastro Azzuro brand within the top end of the on-trade arena through the development of relationships in key outlets as well as develop and lead the development of a showcase strategy for all MBUK brands.

The candidate in this role also acts as an ambassador for MBUK itself, hosting many evenings in trade with senior SABMiller personnel and others within SABM global looking to develop their business in this area. This role requires high levels of gravitas, an ability to engage a wide range of stakeholders, strong premium brands affinity and a highly driven passion for strategic brand development. High levels of energy, people management and passion are required.

This is an excellent opportunity for professionals currently working in an ambassadorial capacity in the on-trade to join a business that truly offers diversity, progression and development. This position is a management level opportunity and as such has direct influence and interaction with key leadership teams. Furthermore this role offers excellent development opportunities and is supported by a superb package including pension, bonus, car allowance, healthcare and of course a beer allowance.

What our client is looking for and essential criteria

  • In-depth exposure to working with premium drinks brands and strong knowledge of the high end on-trade landscape
  • Strong exposure to the on-trade environment from a sales, ambassadorial or marketing perspective
  • Highly presentable and able to deal with a diverse range of customers and stakeholders
  • Demonstrable evidence of high gravitas, creativity, strategic ability and commercial skills.
  • Strong negotiation, relationship development and influencing skills to drive commercial success.
  • Excellent influencing and people management skills
  • Graduate calibre with a dynamic approach

Application Guidelines

Candidates must be based and eligible to work in the UK. Fluid Fusion is a recruiting partner of Miller Brands UK and is dealing directly with this role.

Please provide your CV (in word format) and current remuneration with your application. Apply directly to

Fluid Fusion appreciates you taking the time to apply and closely reviews each submission but sadly cannot always respond to all applicants, applications sent directly to Miller Brands UK will not be considered nor will those via any 3rd party recruiters.

If this role is not right for you but you may know someone for whom it would be great do let us know, all successful referrals qualify for our Referral Reward Program.