Jim Beam Maple has hit UK shores to join the growing trend in flavoured American whiskey and expand the Jim Beam portfolio.
Flavoured spirits tend to divide opinion amongst bartenders but it cannot be denied that flavoured bourbon is proving hugely popular amongst consumers and is therefore an area that cannot be ignored.
Jim Beam Maple is the first ever maple-infused bourbon in the UK and joins a Jim Beam family that also includes Jim Beam Honey and Red Stag in the flavour department. This is the second launch this year by Jim Beam with Signature Craft hitting our shores a couple of months ago.
Jim Beam Maple is made with 4yr old Jim Beam bourbon whiskey, slowly infused with maple and comes in at 35% ABV.
If you fancy giving it a try then hunt down your local Maxxium rep or a member of the Mixxit team (when they get back from Tales).