Jägermeister Donates 1 Million Shots To The UK On-Trade

With cashflow bound to be an issue on reopening, Jägermeister are helping get bank balances moving in the right direction.

As a company it is fair to say that Jägermeister have been one of the more active and proactive since the start of the coronavirus pandemic. Straight after lockdown in the UK was announced they were changing plans for their Meister Hunter competition which culminated with more than £6K being won by bartenders by the time the final ended last week (all the details of that fantastic final can be found here).

#SaveTheNight bottle

There was also their #SaveOurNight initiative which aimed to help artists, creatives, bartenders and club-owners who have been affected by coronavirus. This included the launch of a limited edition bottle which saw the front label changed for the first time in the brands history and helped to raise €1M for the cause (you can still get your hands on a bottle here).

Their latest initiative concentrates on supporting the UK hospitality industries reopening.

With Northern Ireland (3rd July), England (4th July) and Scotland (15th July) all gearing up to reopen it is only Wales waiting for the go ahead (hopefully sooner rather than later). There is no doubt that cash flow is going to be a massive issue when it comes to reopening with reports coming in that wholesalers are going to be changing payment terms to COD due to worries of businesses going under (more on that in the coming days), and Jägermeister are doing their bit to help get you up and running.

1 million shots are up for grabs, all you need to do is speak to your local Jager sales rep and they will help sort you out.

Managing Director of Mast Jaegermeister UK, Michael Cleary had this to say about the initiative:

‘Cashflow is going to be one of the biggest concerns for operators when they are finally able to reopen, so we want to support them as best we can. We continue to embark on efforts to help the on-trade and with the donation of 1 million shots of Jägermeister we are able to directly help our customers.  Shots drive incremental sales putting extra cash into the tills and we want to offer 1 million opportunities to do this.’

We think this is a great idea and, being found of a Jager as we are, you can count us in for a shot or two when we swing by to see you.