Bibendum have launched the Instil Drinks Co to manage their impressive and expanding spirits, liqueurs and beers portfolio.
The Instil Drinks Co portfolio includes Crystal Head Vodka, Plantation Rum, Opal Nera, Pierre Ferrand Dry Curacao and Cognac, Citadelle Gin, Averna, 10 Saints Lager, Coopers Ales and Fratello.
This impressive list is going to be growing soon as Instil Drinks boss man Nick Rodgers explained ‘We are actively looking to expand the portfolio in the coming months and our focus is on high quality, passionate producers rather than mass-market brands.’
Bibendum have become known for fantastic training programs, competitions and bartender support over the years and this is something that will continue and grow with Instil Drinks Co with a promise of training programmes, marketing support and industry insight for their customers.
The team bringing this to you consists of Nick, Head of Sales Paul Scarratt, Marketing Manager Jaye Iwanowski, Janitor/Spirit Brands Manager Paul McFadyen and the all-important guys on the ground.
You may well have seen Instil Drinks Co at Imbibe Live last week showing off their range and BarLifeUK will be bringing you all their news over the coming months. In the meantime check out their shiny new website www.instildrinks.co.uk