Imbibe Live! Features and Seminars Announced

Imbibe Live! is looming large on the horizon, and they have just released their schedule of features seminars and training sessions.

Taking place at Olympia’s Grand Hall in London over the 3-4th of July, Imbibe Live! is free to attend if you register for your ticket in advance. You can do this, and get much more detail on the features listed below, by visiting the Imbibe Live! website.


Tuesday 3rd July

  • 10.30am – 12.30pm – Wine World – Sommelier Wine Awards LIVE
  • 11am – 12pm – Training Zone – Introduction to Sommellerie, with the Academy of Food and Wine Service12.00pm – Centre Stage – Name that Wine
  • 12.00pm – Taste Zone – Beer Trends in 2012
  • 12.30pm – Liquid Profits – The Psychology of the Cocktail List
  • 12.30pm – 2pm – Training Zone – International Bartenders Course, with Shaker BarSchools
  • 1pm – Shake It! – Global Cocktail Trends1pm – Taste Zone – Think Again
  • 1.30pm – Wine World – Around the World of Grapes: Pinot Gris/Grigio and Syrah
  • 1.30pm – Liquid Profits – How To Set Up Your Own Bar2pm – Centre Stage – Bartenders Vs Sommeliers – The Final New teams, new rules.
  • 2.45pm – Shake It! – Keeping Your Cocktail Menu Fresh (in association with Midori)
  • 2.45pm – 4.15pm – Training Zone – Advanced Bartenders Course, with Shaker BarSchools
  • 3pm – Taste Zone – Diageo Classic Malts presents The Whisky Flavour Map Roadshow
  • 3pm – Liquid Profits – Social Media & The On-trade
  • 4pm – Wine World – Raiders of the Lost Vine4pm – Shake It! – Legacy Cocktail Competition: The Winner’s Story
  • 4.30pm – Taste Zone – Heritage Gin Tasting
  • 4.30pm – Liquid Profits – How To Keep Your Customers Happy
  • 4.30pm – 6pm – Training Zone – Molecular Mixology, with Shaker BarSchools5pm – Wine World – Burgundy Vs New World
  • 5pm – Shake It! – Disco Drinks
  • 5.30pm – Centre Stage – The Battle of Britain

Wednesday 4th July

  • 10.30am – 12.30pm – Wine World – Sommelier Wine Awards LIVE
  • 11am – 12pm – Training Zone – Introduction to Sommellerie, with the Academy of Food and Wine Service
  • 11.30am – Centre Stage – Illy on Coffee
  • 12.00pm – Taste Zone – Beer Trends in 2012
  • 12.30pm – 2pm – Training Zone1pm – Shake It! – To Be Or Not To Be… A Classic Cocktail
  • 1pm – Centre Stage – Name That Wine
  • 1.30pm – Liquid Profits – How to Buy Drinks & Negotiate with Suppliers
  • 1.30pm – Wine World – Around the World of Grapes: Chardonnay and Pinot Noir
  • 2pm – Taste Zone – Versatile Vodka2pm – Shake It! – The Future of Flavour
  • 2.15pm – 3.45pm – Training Zone – Train the Trainer, with Shaker BarSchools
  • 2.30pm – Liquid Profits – The Future of Restaurant Technology
  • 2.30pm – Centre Stage – Courvoisier Cocktails on a Grand Scale
  • 3pm – Wine World – Raiders of the Lost Vine3pm – Shake It! – Old Skool with Peter Dorelli & Salvatore Calabrese
  • 3.30pm – Taste Zone – Agave Spirits Tasting
  • 3.30pm – Liquid Profits – Big is Beautiful4pm – Shake It! – Merlet Sidecar Competition
  • 4pm – Centre Stage – Extreme Sommelier Competition
  • 4pm – 5.30pm – Training Zone – Molecular Mixology, with Shaker BarSchools
  • 4.30pm – Taste Zone – Finger Food in Pubs and Bars4.30pm – Liquid Profits – The Quick Route to Making More Money from your Wine Offering
  • 4.30pm – Wine World – Blend Your Own Wine