Free Masterclasses and Tastings at CASK Showcase

If you are in London on May 10th you don’t want to miss out on what Cask Liquid Marketing are putting on.

It can be a bit tricky keeping up with which company looks after which brands, but Cask have got plenty of bartender favourites to tempt you out of bed – think Ocho, El Dorado, Chartreuse, Merlet, Hepple, QuiQuiRiQui the list goes on and on. You can check out their full portfolio here.

On May 10th the Cask team will be sampling the full portfolio, including rare and limited editions that aren’t usually showcased at trade shows, which is a real treat and an opportunity that doesn’t come around often. On top of that they are hosting a series of masterclasses featuring some big industry names. The full details of those talks are below.

So if you would like to head along to the Cask Showcase (and quite frankly why wouldn’t you), which is taking place at Biblio, The Trafalgar St. James, SW1A between 11:30am – 6pm, all you have to do is email and let them know you want to go. If you want to go to any of the masterclasses also put which one/s in the email as they will no doubt get booked up well in advance, and you’ll also want to let them know who you are and where you work as well so they know who to let in!

You will also be welcome to hang around afterwards as from 6pm – 9pm there will be cocktails on offer including Hepple Martinis courtesy of Nick Strangeway celebrating the Ultimate Hepple Martini competition, which you can still enter here.


12pm – Tayēr & Elementary – Monica Berg and Alex Kratena 

Inside the High End RTD Boom 

From fast growing pure players to megabrand launches, the RTD category has never been more dynamic. Join Monica Berg and Alex Kratena of Tayēr + Elementary for a tasting of their latest flavours and to discuss the importance on focusing more on the originality, natural ingredients and higher quality juice and why niche is the new normal.

1pm – Crystal Head Vodka – PJ Jaurre and Chris Baldwin  

Join Global Brand Ambassador PJ Jaurre for a tasting on the full range of Crystal Head Vodka’s expressions and enjoy an expert’s insight into how the Quality of the raw materials used in production, shine through in the character of the finished liquid for each variety of Crystal Head.  The European Brand Ambassador, Chris Baldwin, will also be on hand to showcase the Brands ultrasonic programme with some tasty drinks and some light education on Ultrasonic infusion and why Crystal Head is the perfect canvas for top quality, creative cocktails.”

2pm – Ocho Tequila – Jesse Estes 

Join Global Brand Ambassador Jesse Estes for an exclusive Tequila Ocho back vintage tasting. Celebrating terroir in tequila, we will be tasting Blancos, Reposados and some very specially selected aged stock from our favourite bottlings over the past decade. A rare chance to discover and taste exactly how Ocho’s traditional production method allows the unique character of each rancho (field) to shine through.

3pm – El Dorado Rum – Oren Coleman 

Join El Dorado ambassador and head bartender of Ottolenghi Group Oren Coleman to sample El Dorado’s Single Still range. A selection of pure single-distillate Demerara Rums, produced on some of their highly prized heritage stills constructed in the 18th and 19th centuries. We’re also delighted to be able to share with you their incredible 25-year-old rum, distilled in Guyana in 1992, this expression was allowed to mature for over quarter of a century.

4pm – World Whisky Project – Phil Huckle 

The Cask World Whisky Project offers a modern and engaging look at whiskies from around the world. Seasoned Whisky Educator and Writer, Phil Huckle, will guide guests on a tour of global whisky, with an emphasis on how the flexibility of New World production can be maximised to create exciting and diverse liquids.  We will taste a series of samples that celebrate whisky done differently, with expressions from Masthouse, Mars, Starward, Signal Hill and Stork Club.