Finlandia hosted a party at London’s Altitude 360 this week, introducing its new ‘melting ice’ bottle to the trade.
Reflecting the brand’s Nordic roots and the use of glacial water in its production, the packaging is sculpted to resemble a cylinder of melting ice and features a redesigned label.
The bottle sits well in the hand and will attract the eye when standing on the back bar.
Drinks consultancy Soulshakers hosted a bar at the launch party, which offered some ‘redesigned classics’ including a Finlandia Martini Redesigned, Finlandia Sour Redesigned and Finlandia Cosmo Redesigned – the latter of which were very good and as a result BarLifeUK had a few too many.
Finlandia’s Brand Manager, Chris White, says of the bottle: “Ice has always been at the forefront of the brand’s design, however we believe the new bottle makes this an even stronger element, improving visibility and reflecting the crystal clarity of the Finlandia it holds, whilst being true to our origins.”
“We are delighted with the new design and hope the new Finlandia packaging will help create new fans and reacquaint old ones, in turn maximising profit opportunities for bartenders and licensees.”
Soulshakers designed cocktails
Finlandia Cosmo Redesigned
- 4cl Finlandia Grapefruit
- 3cl Fresh Pomegranate Juice
- 1cl Fresh Lime juice
- 1cl Honey Syrup
Glass: Martini, Method: Shake, Garnish: Pink Grapefruit Peel
Finlandia Martini Redesigned
- 4cl Finlandia Vodka
- 1 dash Dry Vermouth
- 2 slices Cucumber
Glass: Martini, Method: Stir & Strain, Garnish: Cucumber Spiral
Finlandia Bloody Mary Redesigned
- 4cl Finlandia Lime
- 1 cm Fresh Ginger
- 1 dash Fresh Lime Juice
- 3 drops Tabasco
- 2 dash Worcester sauce
- 8cl Tomato Juice
- Salt & Pepper
Glass: On the Rocks, Method: Muddle & Stir, Garnish: Cucumber Stick
Finlandia Sour Redesigned
- 4cl Finlandia Cranberry
- 1cl Simple Syrup
- 4cl Grapefruit Juice
- 1 dash Pink Grapefruit Juice
Glass: Rocks, Method: Shake, Garnish: Pink Grapefruit Slice & Cherry
Finlandia Breeze Redesigned
- 4cl Finlandia Mango
- 6cl Cranberry Juice
- 4cl Pink Grapefruit Juice
Glass: Highball, Method: Build, Garnish: Lime Wedge