The first two episodes of The Stillhouse Podcast are available to stream today
Dark spirits enthusiasts will be pleased to learn Edrington UK has launched a new podcast that is destined to become required bartender-listening on the way to work, at the gym, or more realistically, while laying-in on a day off.
Hosted by drinks journalist and commentator Becky Paskin, The Stillhouse Podcast will have an initial run of nine episodes, featuring expert guests from the drinks and hospitality industry. The episodes are themed around insights developed by Edrington UK’s new Category Vision framework, which brings together results from a ‘usage and attitudes’ consumer survey, combined with extensive research and insights from the UK’s leading dark spirits experts, and aim to inspire conversations around consumers, serves and ‘moments of consumption’.
The first two episodes are available today, and feature guests Jamie Campbell (Brugal UK Brand Ambassador) and Lauren Anderson–Smedley (Drinks Experience Trainer and Host from Waitrose & Partners), Anna Sebastian (Hospitality Consultant) and David Miles (Senior Whisky Ambassador, Edrington UK).
In the The ‘On My Terms’ episode, Becky Paskin encourages discussion about empowering consumers to drink dark spirits however they like, encouraging exploration and experimentation; while the ‘Me Moment’ episode explores how dark spirits can fulfil consumer desires for smaller, more regular moments of indulgence.
Podcast host Becky Paskin says of the new show: “Over recent years, we have seen consumers rapidly adapt to discover varied and new ways to enjoy dark spirits in and out-of-home and it’s time to take a deep dive into what’s driving this and how we can drive this further value… I’m delighted that Edrington UK asked me to host The Stillhouse Podcast – a platform, or home as you will, to shine a light on the category and create a welcoming space for real conversations with industry leaders.”
Fiona Alder, Head of Portfolio and Planning at Edrington UK, adds: “We’re excited to be launching The Stillhouse Podcast in partnership with Becky Paskin, who has a wealth of category knowledge and is passionate about making dark spirits accessible to all. At Edrington UK, we continue to invest heavily in understanding consumers, shoppers, and customers. Our aim is to support businesses across the on and off-trade to unlock the dark spirits category by showcasing the opportunities for incremental category value. As leaders in the dark spirit category, we wanted to be the ones to ignite and be at the centre of the dark spirit conversation; launching our Category Vision as a podcast series is the perfect format for this.”
Listen to and Follow The Stillhouse Podcast
You can follow developments and learn about new episodes of the podcast by following it on social media: @thestillhousepodcast
And you can listen to the first two episodes on Spotify here.