Edrington UK Announce Andrea Montague As New Head of Advocacy

Andrea Montague has been appointed Head of Advocacy in a newly created role at Edrington UK

Some ‘movers and shakers’ news today, as BarLifeUK are happy to report that Andrea Montague has bagged a prize job at Edington UK, becoming Head of Advocacy – a newly-created position at the company, which will involve championing brand advocacy, education and training across the company’s portfolio.

Zak Laurence-Whalley, General Manager at Edrington UK, says of the appointment: “Advocacy has always been at the heart of Edrington UK’s brand-building strategies. We have delivered a wide range of globally recognised advocacy projects across our brands such as the House of Suntory Dojo programme, The Macallan and Rosewood London Partnership, and our bartender community space ‘Tending to the Tenders’ at London Cocktail Week. Andrea’s appointment is a vital step in recognising our advocacy successes to date and demonstrates our commitment to advocacy as a business.”

Commenting on her new role, Andrea said: “I am honoured to be appointed as Edrington’s UK’ new Head of Advocacy for the UK. Having spent the last four years dedicating myself to single malts, I am delighted to be working with such a rich, premium dark spirits portfolio. As we continue to accelerate our brands in the premium space, I’m looking forward to bringing my experience to support and unite our advocacy team to drive our business vision forward.”

With all the PR-speak out the way, BarLifeUK would like to say that we’ve known Andrea for many years, both as a bartender and ambassador, and can’t think of  person more qualified to lead Edrington’s education and training team, and we offer our congratulations on the new gig.