The 100% plastic-free bottle which is made from sustainably sourced wood paper will debut with Johnnie Walker in early 2021
Diageo today announced the creation of what they are calling ‘the world’s first plastic-free, paper-based spirits bottle’, made entirely from sustainably-sourced wood.
The new sustainable packaging was developed in partnership with Pilot Lite, and becomes the first product released by the two company’s new venture – Pulpex Limited. The new Pulpex technology is described as ‘first-of-its-kind’ and was developed to be 100% plastic free, made solely from sustainably-sourced pulp to meet food-safe standards, and to be fully recyclable in standard waste disposal streams.
Ewan Andrew, Chief Sustainability Officer, Diageo PLC, said: “We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”
The new bottle will make its debut wrapped around 700ml of Johnnie Walker whisky early next year.