CASK Showcase: Wednesday 22nd March, 11:00 – 18:00. The Curtain Club, Shoreditch.
Our friends at CASK Liquid Marketing are hosting a showcase day next week, at which you will be able to sample their entire range of products, meet brand owners and ambassadors, and enrich your mind by way of masterclasses led by some heavy-hitter subject experts. As is always the case with CASK events, this day of learning will be a very relaxed affair, a lot of fun, and provide ample opportunity to sample one of the best portfolios around.
The showcase is open to anyone in the trade, but you need to RSVP so they can keep track of numbers. You can let them know you would like to attend by emailing cask@lx-pr.com.
The Masterclass Sessions
Masterclass 1, 12:00 – 12:40 – Agave: what does the future look like?
Join Jesse Estes, Global Ocho Ambassador and Melanie Symonds Founder of Quiquiriqui and London Mezcal Week for a look at the impact of the current agave boom and the industry response, with a chance to sample some rare expressions from both brands.
Masterclass 2, 13:00 – 13:40 – Rum Giants: Cuba, Guyana & Ian Burrell
Ian Burell, Global Rum Ambassador and Simon Webster of The Island Rum Company take a look at global rum styles, inviting you on a journey through Cuba and Guyana. Join them as they explore the impact of history and culture on the taste of each countries’ rums, sampling some special selections from each.
Masterclass 3, 14:00-14:40 – Bitter As Fuck
Take a deep dive into the world of bitter with industry legend Claire Warner and Rob Berry, co-founder of Asterley Brothers. Learn more about the way bitter affects our palate and the applications of this in various drink styles with examples to sample alongside.
Masterclass 4, 15:00 – 15:40 – The Martini
Join Joe Schofield, multi awarded bar owner, and drinks writer and journalist Alice Lascelles as they discuss the resurgence of the Martini. They will take on the age old question of vodka vs gin, dig into the importance of the vermouth used and discuss the “perfect” martini and garnish, with sample martinis to accompany.
Masterclass 5, 16:00 – 16:40 – The Science of Long Drinks
The seminar will introduce guests to the history of carbonated beverages, starting from the invention of carbonated water to bottled soft drinks. Guests will also take a closer look at the science and flavour of carbonation, and its effect on the taste, aroma and texture of drinks.
Masterclass 6, 17:00 – 17:40 – Rum Giants: Cuba, Guyana & Ian Burrell
Ian Burell, Global Rum Ambassador and Simon Webster of The Island Rum Company take a look at global rum styles, inviting you on a journey through Cuba and Guyana. Join them as they explore the impact of history and culture on the taste of each countries’ rums, sampling some special selections from each.