Brown-Forman To Bring All UK Distribution In-House as of May 2021

Brown-Forman UK brings all distribution in-house, becoming a fully self-contained operation in 2021

Brown-Forman UK today announced that a decade-long distribution relationship with Mangrove UK will come to an end in May 2021. The brands currently distributed by Mangrove – The BenRiach, The GlenDronach, and Glenglassaugh Scotch whiskies, el Jimador and Herradura tequila, and Old Forester Kentucky bourbon – will move to the distribution company formed by Brown-Forman UK in May last year, joining  Jack Daniel’s, Woodford Reserve, and Chambord.

Jeremy Shepherd, Brown-Forman UK Vice President, General Manager, said of the development: “We would like to thank Mangrove UK for their work and valued contribution to helping build our premium Scotch whisky, tequila, and Old Forester brands in the UK… We are pleased with the growth these brands have achieved and the foundation Mangrove UK has helped build with consumers and customers.”

Nick Gillett, Mangrove UK Managing Director said: “I have been immensely proud to represent these brands over the last decade. The growth in volume, reputation, and customer awareness that we have been able to achieve will provide a very solid platform as the brands return to the wider Brown-Forman portfolio. We will be left with some great memories and friendships and will concentrate on achieving the same successes for our new portfolio.

The move to bring UK brand distribution in-house comes on the heels of the end of Brown-Forman’s co-operation agreement with Bacardi in April last year, with Brown-Forman UK becoming fully a self-contained drinks company in the UK. For more information, follow Brown-Forman UK on Twitter.