BarLifeUK are very pleased to announce a new media partnership with the Boutique Bar Show.
With immediate effect, BarLifeUK will provide media support to the 2011 London and Edinburgh Boutique Bar Shows by regularly informing readers of show developments, session and seminar details and also which great boutique brands they can expect to find at the shows.
Post event, BarLifeUK will provide editorial coverage of each show by profiling brands, interviewing visitors and reporting on demonstration bar and theatre sessions, providing greatly increased exposure for exhibiting brands.
This will also allow visitors to recap the knowledge gained at the show, as well as being a valuable resource for anyone unable to attend.
In 2012, BarLifeUK will expand their involvement and begin curating the demonstration bars and theatres at all three shows.
Boutique Bar Show founder, Andrew Scutts, says of the partnership: “It is fantastic to have BarLifeUK as a media partner. They have the same demographic focus as The Boutique Bar Show and it will give my show and my exhibitors greater exposure – the two businesses complement each other very well.”
BarLifeUK editor, Andy Ives, adds: “This is a great partnership because both Boutique Bar Show and BarLifeUK are bartender-focused. Bringing people together to learn about new techniques and brands is the heart of a strong bartending industry. The UK does this exceptionally well, which is why we have the best bartenders in the world working here.”