Bacardi Launch True Originals Video Website for Bartenders

Bacardi Brown Forman seem determined to be at the forefront of the online bartender space…

With their Pourfection and Training Team portals already offering resources for bartenders and managers to use on a ‘day-to-day’ basis, their latest website brings more conceptual, or aspirational, content to your browser.

Under the headings of ‘Recipe, Presentation, Innovation, Technique, Culture, Job Skills and Competition’, the True Originals site employs very high production values to bring you the accumulated knowledge and experience of some of the world’s best-known bartenders.

The likes of Ago Perrone, David Cordoba and Alex Kratena (to name but a few) cover subjects ranging from mixing a Mojito to cocktail competition prep, and of the videos BarLifeUK has watched so far, the quality of the clips is exceptional.

True Originals currently has over 120 uploads for you to watch, with more promised, and you can log in using your Facebook account to comment on the clips and see who else is a member.

Visit to view the site and join the community.