Ping is a brand new free-to-use app that aims to help customers recently liberated from lockdown find new experiences in the capital
The app is designed to open up a new means of communication between businesses and users by helping the former gain new customers, and allowing them to cement that relationship and convert newbies into valuable long-term customers. The app works on both Android and iOS and has a lightweight web version at app.ping-culture.com, with plans to expand across the UK, Dubai and Ibiza later this year.
From day trips to nights out and everything in between, the app is a one-stop-shop for quickly and easily accessing all the vital information about a venue that a consumer needs in order for them to plan their experience. This includes location, opening times, key features and amenities, offers, events, the best way to get to a venue, the nearest car park and tube stations, and even integrated links to book a taxi with Uber or Lyft.
Ping also offers those who follow a venue access to exclusive offers and push notification updates so they don’t miss out on hot tickets. This ensures first-time users can blossom into long-time, valued customers, and is a method of communication that is generally preferred by consumers who often find email marketing intrusive and irrelevant. Even venues without their own app can make use of this essential feature. When added up, this results in hugely improved marketing power and vastly increased reach for all businesses who sign up and use Ping at no cost.
Businesses using Ping have easy control of any aspect of a company page, access to push notifications, analytics, an event management system with live artist lineups, booking integration into any of London’s booking providers and access to Ping’s own booking and inquiry system. There is also an integrated QR code system which means businesses can generate codes for anything, the app can read them and then direct users to the exact feature the business requests, all for free.
To get started, users select a ‘vibe’ – a category of venue, entertainment type or cuisine – and Ping searches its own hand-picked, fully tailored database to give the very best and most bespoke results, plus everything else they need to know. Live event lineups even come with Spotify integration and users can search based on venues that might be equidistant between their friends.
Says Ping’s co-founder Oliver Andersen-Cox. “Ping is a single exclusive app that fulfills the human need to explore. It allows the customer to find and tailor their day and night out depending on the vibe they’re after, where they want to go and their budget. Ping ties in all essential and time-reducing features into one app. One tap uber, instant bookings, directions, and fast search, all whilst wrapping it up in a beautiful and simple interface that’ll both inspire and scintillate their mind.”