New ‘Love Beer London’ Keg Festival Announced – Proceeds to Benefit The Benevolent

In Featured, News and Comment

Love Beer London: 13th – 15th February, 2020. Kings Cross, London

A new not-for-profit craft beer festival will launch in London’s Kings Cross in February 2020. Love Beer London has the strap line ‘Brew good and do good’, which relates to the fact that the festival’s beer will be donated by breweries in London and the South East, and the event will be staffed entirely by volunteers, with all proceeds being donated to industry charity, The Benevolent.

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The new festival is the result of a collaboration between the London Brewers Alliance, the Society of Independent Brewers (SIBA), and Craft Beer Cares, all of which are not-for-profit organisations, and the festival’s stated aim is to provide an accurate representation of beer in the capital and London’s brewing heritage and “…championing the diversity of the modern brewing scene today. Everything from traditional porters and bitters, to fruited sours and Czech-style lagers are being brewed authentically in London and Love Beer London is championing these fantastic craft keg beers in a new and exciting way.”

Love Beer London aims to be a “force for good, as well as good beer” by enlisting Craft Beer Cares to run and staff the event with volunteers, allowing all proceeds to be donated to The Benevolent, the industry charity that supports current and former hospitality workers.

Festival organiser Jaega Wise, head brewer at Wild Card Brewery in Walthamstow and an elected director for SIBA in the South East, describes the new festival: “Love Beer London got its name because everyone involved is doing this for the love of good beer, and making it feel inclusive and open-to-all is a huge part of what we are trying to do, it’s why we have priced the tickets and beer tokens as affordably as possible and will be donating all proceeds from the festival to charity, working with Craft Beer Cares who are experts in delivering amazing charity craft beer festivals. As brewers we want to brew amazing beer and share it with as many people as possible, and that’s what Love Beer London is all about.”

Dates and tickets

The festival will be held across three days, from the 13th-15th of February, with sessions on:
Thursday 13th 17.30 – 23.00
Friday 14th 11.30 – 16.30
Friday 14th 18.00 23.00
Saturday 15th 11.30 – 16.30
Saturday 15th 18.00 – 23.00.

Love Beer London tickets are on sale now. For full details, visit the website.

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