The Appleton Estate #DiscoverRum Competition is here, a nationwide competition with trips to Jamaica galore up for grabs.
Appleton Estate have a bit of a reputation for great comps, amazing prizes and once in a lifetime trips and it appears that 2013 is going to be no different.
The competition is running nationwide from October 1st – November 30th tasking bartenders to create a Discovery Cocktail. What constitutes a Discovery cocktail is largely up to your interpretation, the brief is simply to create a serve based on Discovery consisting of at least 30ml of Appleton Estate V/X.
The entries will be judged on the taste of the serve, presentation, reasons why the serve should win and sales of the cocktail in the bar. The entries will also be judged on % uplift of sales in Appleton Estate Rums within the total spirits category (a natural occurrence if you come up with a killer drink), as well as visits from mystery shoppers.
The country will be divided into 6 areas and one bar from each area will be selected to attend the final in the Appleton Estate Rum Bus in January.
The overall winner will win a trip for 4 of their bar team to Jamaica in 2014, but in a show of fantastic Jamaican generosity 1 member of the other 5 bars in the final will also win a trip.
That’s right there are NINE trips to Jamaica up for grabs.
Now with a prize like that you’d expect some conditions when entering the competition so here we go.
First up any bar wanting to enter must attend a local #DiscoverRum Road Show talk which are taking place
London 2nd and 3rd Sept
Bristol 9th Sept
Bournemouth 11th Sept
Edinburgh 16th Sept
Manchester 17th Sept
Any bar taking part must stock Appleton Estate V/X, 8 year old and 12 year old Jamaican Rums.
Bars must supply previous months figures for Appleton Estate Rum and total spirit sales.
The Discovery cocktail must be listed on the cocktail menu, specials menu or Blackboard for 8 weeks during the promotion.
BarLifeUK have just got back from a trip to Jamaica with the Appleton crew and a full write up will be up in the next few days to inspire you further but trust us when we say – you WANT to be on the next trip.