Morgenrot to Distribute Spanish Favourite Cruzcampo

In Brand News

Morgenrot agrees exclusivity agreement with Heineken to grow Cruzcampo in the UK

After growing Cruzcampo’s On-trade sales by 26% in 2010, The Morgenrot Group has signed an exclusivity agreement with Heineken to distribute, develop and grow the brand further in the UK.

The deal comes just in time to capitalise on a Summer that will (hopefully) encourage alfresco drinking, with holiday-makers returning from Spain and calling for the brand.

Graham Archibald, Morgenrot’s Senior National Account Manager comments:

“The interest for Cruzcampo from the On-trade has been phenomenal in the past 12 months and we are excited to be working closely with Heineken as we look to drive awareness, listings and sales in order to make it the principal Spanish lager in the UK.”

Cruzcampo has an ABV of 4.8% and is available in both draught and bottle format (330ml, 1000ml). The golden Spanish lager offers malty aromas on the nose, a clean, refreshingly crisp finish and is the perfect match for an array of Mediterranean dishes.

For further information on Cruzcampo or to stock, please contact The Morgenrot Group on (0845) 070 4310

Related posts

New Government Initiative To Help Commercial Tenants and Landlords Communicate

A new form has been released with the aim of helping commercial tenants who are struggling with their landlord. In

Read More...

Diageo Announce Dates for Fully Virtual World Class 2021 Global Final

World Class Bartender of the Year Global Final: 4th - 8th July, 2021 Diageo has announced that the 2021 World

Read More...

Post-Lockdown Reopening – How To Get Your Sleep Patterns Back On Track

After months of life away from bar work most people’s sleep pattern will have changed, how important is it

Read More...

Mobile Sliding Menu