All Entries in the "Brand News" Category
Diageo Launches New Campaign for its Premixed Drinks
Middle class festival goers will be thrilled to know that they don’t have to smuggle bottles of Pimms into Glasto anymore, thanks to Diageo’s newly extended range of RTDs.
Jack Daniel’s Tennessee Honey launched
It’s bee-n around in the US for over a year now but Jack Daniel’s Tennessee Honey has finally buzzed over to the UK shores.
Old English Gin launched
Henrik’s latest adventure saw him aim to launch a gin with the taste and look of a product from 1783
Smith & Cross Traditional Jamaican Rum Launches
The rum itself is a mix of Wedderburn and Plummer pot still distillates aiming to recreate the flavourful and aromatic style that made Jamaica rum famous back in the day.
Viru Estonian Beer Gets Packaging Refresh, Loses Screw Cap
An embossed ‘V’ has been added to the bottle and the screw cap has been replaced by a crown cap for increased secure product quality. There is also a four-bottle pack for the off trade
Morgenrot to Distribute Spanish Favourite Cruzcampo
After growing Cruzcampo’s On-trade sales by 26% in 2010, The Morgenrot Group has signed an exclusivity agreement with Heineken to distribute, develop and grow Cruzcampo further in the UK
The Zubrowka Guerrilla Competition
There is no need to register for this competition, just turn up with your kit and a can-do attitude
Love Drinks Seeking Brand Specialist / Account Manager London and South East
Clapham-based spirits import and distribution company, Love Drinks, are seeking a Brand Specialist / Account Manager for London and the South East
Żołądkowa Gorzka – A Polish Original
Zoladkowa Gorzka Classic uses herbs, spices and dried fruits to impart a bitter-sweet flavour, making it an ideal base for cocktails, and is available in other flavours including honey and mint.
Become a Glenrothes Whisky Maker for a week
Speyside distillery, The Glenrothes, has opened a competition that will see four winners spend a week at their distillery, learning all there is to learn about whisky production.
Buffalo Rocks Dingwalls
Buffalo Trace continue their live music push with Buffalo Rocks nights on Tuesday 7th December with The Heavy playing at Dingwalls in Camden.
Win Coopers Beer for a Year
Coopers needs a little bit of love before drinking – a quick turn or roll of the bottle to disturb the sediment and you are good to go. Video your moves and you could be drinking for free…
Bacardi Brown Forman Brands (BBFB) launch Pourfection Training Website
Found at http://www.pourfection.com/trainingteam, the website offers demonstration videos, course materials and exams, and will integrate with Facebook and Twitter for a more two-way experience
Three New Brands for Marblehead
Marblehead tasked with developing The Kraken Black Spiced Rum, Maestro Dobel Tequila and Hangar One Vodka.
Fireball Cinnamon Whisky Hits UK Bars
Fireball is made with authentic corn whiskey, based on a recipe created by a Canadian distiller who infused a batch of whiskey with cinnamon and ‘wowed’ his customers.
Southern Comfort Release Halloween POS Kits
The POS kits include glow-in-the-dark posters, pitchers and banners, as well as some ‘trick or treat’ cards that can be found in the premium packs.
New Limited Edition Bottle for ABSOLUT
For the first time, the ABSOLUT bottle has been given a textured finish
Gin 209 Duel at Boutique Bar Show London
Fourteen plucky bartenders will be competing for the chance to win a five day trip to the Napa Valley with No 209 Gin on day one of the Boutique Bar Show in London.
Bombay Bling – Flash New Bottle and Glass for the Sapphire
To complement the shift to the winter wardrobe, Bombay Sapphire have given free reign to fashionista Nicole Farhi and Swarovski Chrystal who have created a glamorous new limited edition bottle and glass for the gin.
Beefeater 24 Photography & Mixology Campaign
Essentially, this involves 24 top London bars creating cocktails, and 24 young photographers taking pictures in bars, all with the three word brief: Daring, London, Glamour.
Buffalo Trace bourbon sponsors London live gigs
Talented UK singer songwriters are being given a London showcase in a series of live music events sponsored by Buffalo Trace Kentucky Straight Bourbon.
Black Moth Truffle Infused Vodka
Given that truffles in their corporeal form are a Marmite food, this highly scientific experiment proves without doubt that Black Moth does indeed taste just like truffles.
Wassssup? Bud Loses European Name Court Case
The European Court of Justice has ruled that AB InBev (American Bud) do not have exclusive European rights to the Budweiser name
Aldi’s Oliver Cromwell Bags IWSC Gin Trophy
Oliver Cromwell 1599 Premium Gin is scheduled for launch this September, and will be available in stores nationwide and is expected to retail for less that £10.
1870 mixers go Latin at Barrio North
Over the past month 1870 and Barrio North have offered signature cocktails including the Wimbledon themed Centre Court Smash and the ‘Love Bite’ to celebrate the release of the smash global film ‘Twilight Eclipse.’
Win Free tickets to the Four Roses Bourbon Speakeasy
Win tickets to see some of the UK’s finest music acts with Four Roses
Courvoisier Competition
Fancy getting some culture (and booze) into your system? The folk over at Courvoisier have got 2 tickets for a sold out event to win.
House of Samalens launches new armagnac range
Produced using wines made with a single variety of grape, Ugni Blane, the vinification combines two different methods of distillation (single and double). This aims to obtain a spirit as dry and rich as whisky.
Smirnoff refreshes packaging
Diageo has created a new bottle for Smirnoff, designed to highlight the brand’s heritage as suppliers to the Russian Court.
Harappa Bombay Mix – Little Pots of Joy
The flavour varieties have been specially chosen to appeal to young, bar-going customers whilst reflecting current trends in both food and drink
Follow the World Class Finals on Twitter
You can follow this year’s finals through the wonders of social media. Join the World Class Facebook group here, and follow the newly created Twitter feed here.
Silver Spring 1870 Set for a Golden Summer
Silver Spring 1870 traditional mixers are looking forward to a golden summer which includes two exciting corporate sponsorships and ringing endorsements from some of the drinks industry’s most respected mixologists.
It’s back! 42BELOW Cocktail World Cup
Returning like the second coming on a bungee rope is the 42BELOW Cocktail World Cup, find your inner Kiwi and submit your cocktail recipe
Win Tickets to the Hurlingham Polo Courtesy Silver Spring
Polo matches. Where better to find a posh girl who wants to get back at her Daddy by flirting with an off-duty bartender? Would you like a ticket?
Hope your luck’s in with The Luxardo Challenge
Who fancies 20 grand? Well the people at Luxardo Sambuca have been in touch and told BarLifeUK they have that exact amount as a prize fund for their latest competition.










