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Diageo Launches New Campaign for its Premixed Drinks

Diageo Launches New Campaign for its Premixed Drinks

Middle class festival goers will be thrilled to know that they don’t have to smuggle bottles of Pimms into Glasto anymore, thanks to Diageo’s newly extended range of RTDs.

Jack Daniel’s Tennessee Honey launched

Jack Daniel’s Tennessee Honey launched

It’s bee-n around in the US for over a year now but Jack Daniel’s Tennessee Honey has finally buzzed over to the UK shores.

Old English Gin launched

Old English Gin launched

Henrik’s latest adventure saw him aim to launch a gin with the taste and look of a product from 1783

Smith & Cross Traditional Jamaican Rum Launches

Smith & Cross Traditional Jamaican Rum Launches

The rum itself is a mix of Wedderburn and Plummer pot still distillates aiming to recreate the flavourful and aromatic style that made Jamaica rum famous back in the day.

Viru Estonian Beer Gets Packaging Refresh, Loses Screw Cap

Viru Estonian Beer Gets Packaging Refresh, Loses Screw Cap

An embossed ‘V’ has been added to the bottle and the screw cap has been replaced by a crown cap for increased secure product quality. There is also a four-bottle pack for the off trade

Morgenrot to Distribute Spanish Favourite Cruzcampo

Morgenrot to Distribute Spanish Favourite Cruzcampo

After growing Cruzcampo’s On-trade sales by 26% in 2010, The Morgenrot Group has signed an exclusivity agreement with Heineken to distribute, develop and grow Cruzcampo further in the UK

Nice horns...

The Zubrowka Guerrilla Competition

There is no need to register for this competition, just turn up with your kit and a can-do attitude

Love Drinks Seeking Brand Specialist / Account Manager London and South East

Love Drinks Seeking Brand Specialist / Account Manager London and South East

Clapham-based spirits import and distribution company, Love Drinks, are seeking a Brand Specialist / Account Manager for London and the South East

Pronounced 'Zho-want-KO-va GORZH-ka'

Żołądkowa Gorzka – A Polish Original

Zoladkowa Gorzka Classic uses herbs, spices and dried fruits to impart a bitter-sweet flavour, making it an ideal base for cocktails, and is available in other flavours including honey and mint.

You can almost see the Angels...

Become a Glenrothes Whisky Maker for a week

Speyside distillery, The Glenrothes, has opened a competition that will see four winners spend a week at their distillery, learning all there is to learn about whisky production.

Buffalo Rocks with The Heavy

Buffalo Rocks Dingwalls

Buffalo Trace continue their live music push with Buffalo Rocks nights on Tuesday 7th December with The Heavy playing at Dingwalls in Camden.

How do you roll?

Win Coopers Beer for a Year

Coopers needs a little bit of love before drinking – a quick turn or roll of the bottle to disturb the sediment and you are good to go. Video your moves and you could be drinking for free…

Screenshot of the Training Team Website

Bacardi Brown Forman Brands (BBFB) launch Pourfection Training Website

Found at http://www.pourfection.com/trainingteam, the website offers demonstration videos, course materials and exams, and will integrate with Facebook and Twitter for a more two-way experience

Three New Brands for Marblehead

Three New Brands for Marblehead

Marblehead tasked with developing The Kraken Black Spiced Rum, Maestro Dobel Tequila and Hangar One Vodka.

Fireball Cinnamon Whisky

Fireball Cinnamon Whisky Hits UK Bars

Fireball is made with authentic corn whiskey, based on a recipe created by a Canadian distiller who infused a batch of whiskey with cinnamon and ‘wowed’ his customers.

Voodoo Jam Cocktail

Southern Comfort Release Halloween POS Kits

The POS kits include glow-in-the-dark posters, pitchers and banners, as well as some ‘trick or treat’ cards that can be found in the premium packs.

Hmm... Sparkly

New Limited Edition Bottle for ABSOLUT

For the first time, the ABSOLUT bottle has been given a textured finish

the No 209 Gin Duel

Gin 209 Duel at Boutique Bar Show London

Fourteen plucky bartenders will be competing for the chance to win a five day trip to the Napa Valley with No 209 Gin on day one of the Boutique Bar Show in London.

Bombay Bling – Flash New Bottle and Glass for the Sapphire

Bombay Bling – Flash New Bottle and Glass for the Sapphire

To complement the shift to the winter wardrobe, Bombay Sapphire have given free reign to fashionista Nicole Farhi and Swarovski Chrystal who have created a glamorous new limited edition bottle and glass for the gin.

Waiter, there's a girl on my table. I asked for two... come on, chop chop

Beefeater 24 Photography & Mixology Campaign

Essentially, this involves 24 top London bars creating cocktails, and 24 young photographers taking pictures in bars, all with the three word brief: Daring, London, Glamour.

Buffalo Rocks. Click for large poster

Buffalo Trace bourbon sponsors London live gigs

Talented UK singer songwriters are being given a London showcase in a series of live music events sponsored by Buffalo Trace Kentucky Straight Bourbon.

Hmmm. Truffley vodka.

Black Moth Truffle Infused Vodka

Given that truffles in their corporeal form are a Marmite food, this highly scientific experiment proves without doubt that Black Moth does indeed taste just like truffles.

Hopefully this means the crap ads will stop.

Wassssup? Bud Loses European Name Court Case

The European Court of Justice has ruled that AB InBev (American Bud) do not have exclusive European rights to the Budweiser name

Aldi Oliver Cromwell 1599 Gin

Aldi’s Oliver Cromwell Bags IWSC Gin Trophy

Oliver Cromwell 1599 Premium Gin is scheduled for launch this September, and will be available in stores nationwide and is expected to retail for less that £10.

'Love Bite' Cocktail

1870 mixers go Latin at Barrio North

Over the past month 1870 and Barrio North have offered signature cocktails including the Wimbledon themed Centre Court Smash and the ‘Love Bite’ to celebrate the release of the smash global film ‘Twilight Eclipse.’

Four Roses Speakeasy

Win Free tickets to the Four Roses Bourbon Speakeasy

Win tickets to see some of the UK’s finest music acts with Four Roses

Courvoisier Competition

Courvoisier Competition

Fancy getting some culture (and booze) into your system? The folk over at Courvoisier have got 2 tickets for a sold out event to win.

Single de Samalens armagnac

House of Samalens launches new armagnac range

Produced using wines made with a single variety of grape, Ugni Blane, the vinification combines two different methods of distillation (single and double). This aims to obtain a spirit as dry and rich as whisky.

Smirnoff's new label design

Smirnoff refreshes packaging

Diageo has created a new bottle for Smirnoff, designed to highlight the brand’s heritage as suppliers to the Russian Court.

Harappa Bombay Mix – Little Pots of Joy

Harappa Bombay Mix – Little Pots of Joy

The flavour varieties have been specially chosen to appeal to young, bar-going customers whilst reflecting current trends in both food and drink

Diageo World Class

Follow the World Class Finals on Twitter

You can follow this year’s finals through the wonders of social media. Join the World Class Facebook group here, and follow the newly created Twitter feed here.

Silver Spring 1870 Set for a Golden Summer

Silver Spring 1870 Set for a Golden Summer

Silver Spring 1870 traditional mixers are looking forward to a golden summer which includes two exciting corporate sponsorships and ringing endorsements from some of the drinks industry’s most respected mixologists.

It’s back! 42BELOW Cocktail World Cup

It’s back! 42BELOW Cocktail World Cup

Returning like the second coming on a bungee rope is the 42BELOW Cocktail World Cup, find your inner Kiwi and submit your cocktail recipe

*Insert Camilla Parker Bowles gag here*

Win Tickets to the Hurlingham Polo Courtesy Silver Spring

Polo matches. Where better to find a posh girl who wants to get back at her Daddy by flirting with an off-duty bartender? Would you like a ticket?

If you win you'll no longer be pour (sorry!)

Hope your luck’s in with The Luxardo Challenge

Who fancies 20 grand? Well the people at Luxardo Sambuca have been in touch and told BarLifeUK they have that exact amount as a prize fund for their latest competition.

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