El Dorado Rum are launching a Swizzle Competition with the winner getting a trip to Guyana in October.
The Swizzle is one of the most iconic rum drinks in the world and El Dorado Rum would like you to invent your own twist for a chance to win a trip to the distillery (and a whole lot more – we’ve been told skinny dipping with Piranhas took place on the last trip!).
Using the form below we are asking you to send us your Swizzle recipe before Midday 16th May, once received we will be announcing the competitors going through to the 5 national heats which will be taking place between the 28th May & 14th June.
Once the heat competitors have been announced on the 16th May they will be expected to promote their drink in their bar in the run-up to the comp. Evidence of this promotion through photo’s, videos, explanations etc will be expected at the heats.
The Swizzle recipes MUST contain the following elements – El Dorado Rum, something sweet, something bitter, something sour and something non-alcoholic before being swizzled. The rest is up to you.
Award winning Global Brand Ambassador for El Dorado Stefanie Holt has written a piece on the History of the Swizzle here to give you some background information and help with your creations.
Get your creative hats on and give yourself a chance to win this awesome prize.
Heats will be judged using the following criteria:
- Name – 10 points
- Appearance – 15
- Aroma – 10
- Taste – 30
- Technique – 10
- Promotion of drink at bar – 10
- Knowledge – 15
About the Author: Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.