Returning like the second coming on a bungee rope is the 42BELOW Cocktail World Cup. It has to be one of the biggest and most entertaining competitions of the year and this June the Vodka Professor himself Jacob Briars is embarking on an eight city tour of the UK to find this year’s finalists.
So time for the specs – first up the deadline for entry is 25th June so you have two weeks left to find your inner Kiwi and submit your cocktail recipe to their website. If you get through to the regional finals (details of locations and dates below) then you will have to produce two cocktails – one signature and one in a quick fire challenge!
The top three will go through to the national final in London on 13th October for the big shake off and the chance to get that trip to New Zealand next March. There is also a Wild Card spot up for grabs which is available to the team which create the UK’s most popular new cocktail who automatically win a place in New Zealand!
Now we all know this is a highly prized comp to win and the stories which come out of it every year are always source of amusement at the BarLifeUK office. So folks get thinking, get mixing and get yourselves on that plane! Oh and as a bit of inspiration for you this year’s comp theme is ‘Carnival of the Cocktail’
Enter at www.cocktailworldcup.com/entry-uk
28 Jun Leeds Jake’s Bar
29 Jun Edinburgh Treacle
30 Jun London West Momo
01 Jul London East Callooh Callay
05 Jul Belfast The Merchant
06 Jul Liverpool Alma de Cuba
07 Jul Bristol Hausbar
08 Jul Brighton Madame Geisha
13 Oct National Final: London
2011 1 March 42BELOW Cocktail World Cup 2011 Final in New Zealand
About the Author: Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.