Who fancies 20 grand? Well the people at Luxardo Sambuca have been in touch and told BarLifeUK they have that exact amount as a prize fund for their latest competition.
You’re probably thinking the same thing we were when we first got the call – ‘How can you do a competition with shots?’ well it seems this is exactly what they are trying to change with The Luxardo Challenge. The idea is to tackle the adverse publicity that shot style drinks have been getting and encouraging outlets to review their serving strategies, get away from cheap drinks promotions and basically make the most of getting their big nights right. Hats off to them we say and looking forward to seeing what you folks come up with.
The Low Down:
The Luxardo Challenge is a nationwide comp open to both bars and pubs, and to any bartender who has less than 3 years experience in high level cocktail making. The Luxardo-backed quest will identify and reward outlet winners which show progress in creating dynamic and exciting environments and bartenders for creativity and originality in mixing drinks that work in their outlet. Entrants will present locally to the public and a roadshow of judges, as The Luxardo Challenge tours the UK. Accepted participants will be encouraged to use campaign POS to support the Challenge and demonstrate their pledge to customers. Regional and national prizes will lead to the ultimate title of The Luxardo Challenge Pub of the Year and The Luxardo Challenge Bar of the Year and winning outlets will win a Challenge trophy. Individual bartenders in each sector will be awarded a title of Luxardo Challenge Bartender Winner, and generous individual prizes lead to the grand final mix-off.
If you want a piece of the action then e-mail over your contact details to the Luxardo team at Cellar Trends – firstname.lastname@example.org
About the Author: Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.