Category: Learning and Competition Prep

Using Brand Advocacy To Win Cocktail Competitions

Why do brands hold cocktail competitions? Many bartenders enter competitions without giving this question a moment's thought. They read a

Incorporating Brand Knowledge into Cocktail Competition Presentations

How can a competitor impart brand knowledge without saying the same thing as everyone else? The following text is an extract

Take The Strainer

The strainer is held in high regard by two types of professional: bartenders and colonic nurses. Only one of these

A History Of Ice

Ice is more integral to modern cocktails than any other single ingredient. With very few exceptions ice touches every drink

Things I Have Learned About Launching a Brand – Matthew Dakers

Things I Have Learned’ is a series of short interview articles in which the same set of questions are

Things I Have Learned About Becoming a Brand Ambassador – Chelsie Bailey

Things I Have Learned’ is a series of short interview articles in which the same set of questions are

Things I Have Learned About Opening A Restaurant – Ali Dedianko

Things I Have Learned’ is a series of short interview articles in which the same set of questions are

Things I Have Learned About Opening a Bar – Iain Yanda McPherson

'Things I Have Learned’ is a series of short interview articles in which the same set of questions are

Aroma’s Special Relationship With Our Memories and Emotions

Bangkok, June 1999. Bangkok, 1999 It is 10pm, and the Khao San Road is alive with coloured

Taking Cocktail-Name Inspiration from Emotive Words

It is Sunday afternoon on that rarest of things - a hot Bank Holiday weekend. I thought to myself, why

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