Category : Learning and Competition Prep

Hands-On with Maverick Drinks’ JERRY e-Learning Platform

1 month ago / 0 comments

Named, as you might expect, for Mr Thomas, the JERRY platform aims to provide a learning resource that bartenders can access on any internet-connected device.

Who Wants To Spoon?

1 month ago / 0 comments

There are three main types of spoons used behind the bar but which one is historically considered the ‘bar spoon’?

Using Brand Advocacy To Win Cocktail Competitions

2 months ago / 0 comments

What is brand advocacy, and how can it help you win more cocktail competitions?

Incorporating Brand Knowledge into Cocktail Competition Presentations

3 months ago / 0 comments

How can a competitor impart brand knowledge without saying the same thing as everyone else?

Take The Strainer

3 months ago / 0 comments

The strainer is held in high regard by two types of professional: bartenders and colonic nurses.

A History Of Ice

3 months ago / 0 comments

Ice is more integral to modern cocktails than any other single ingredient.

Aroma’s Special Relationship With Our Memories and Emotions

5 months ago / 0 comments

Why are memories evoked by smell so powerful?

Taking Cocktail-Name Inspiration from Emotive Words

5 months ago / 0 comments

Words like petrichor, which encapsulate a sensation or feeling, can serve as emotive cocktail names, as well as inspiring new recipes.

Interview with World Class UK Champion 2017, Jamie Jones

8 months ago / 0 comments

BarLifeUK talk to Jamie Jones about preparing a World Class entry, and how the competition has changed his career

The Cocktail Competition Handbook, by Andy Ives

1 year ago / 0 comments

BarLifeUK Editor distills years of judging experiences into a guidebook for cocktail competition entrants.