Category : Learning and Competition Prep
What is brand advocacy, and how can it help you win more cocktail competitions?
How can a competitor impart brand knowledge without saying the same thing as everyone else?
The strainer is held in high regard by two types of professional: bartenders and colonic nurses.
Why are memories evoked by smell so powerful?
Words like petrichor, which encapsulate a sensation or feeling, can serve as emotive cocktail names, as well as inspiring new recipes.
BarLifeUK talk to Jamie Jones about preparing a World Class entry, and how the competition has changed his career
BarLifeUK Editor distills years of judging experiences into a guidebook for cocktail competition entrants.
On two recent trips we saw things that we thought could point to the origin of the word booze, on closer inspection it wasn’t quite that simple.