Category : Learning and Competition Prep

Using Brand Advocacy To Win Cocktail Competitions

2 weeks ago / 0 comments

What is brand advocacy, and how can it help you win more cocktail competitions?

Incorporating Brand Knowledge into Cocktail Competition Presentations

2 weeks ago / 0 comments

How can a competitor impart brand knowledge without saying the same thing as everyone else?

Take The Strainer

3 weeks ago / 0 comments

The strainer is held in high regard by two types of professional: bartenders and colonic nurses.

A History Of Ice

1 month ago / 0 comments

Ice is more integral to modern cocktails than any other single ingredient.

Aroma’s Special Relationship With Our Memories and Emotions

3 months ago / 0 comments

Why are memories evoked by smell so powerful?

Taking Cocktail-Name Inspiration from Emotive Words

3 months ago / 0 comments

Words like petrichor, which encapsulate a sensation or feeling, can serve as emotive cocktail names, as well as inspiring new recipes.

Interview with World Class UK Champion 2017, Jamie Jones

6 months ago / 0 comments

BarLifeUK talk to Jamie Jones about preparing a World Class entry, and how the competition has changed his career

The Cocktail Competition Handbook, by Andy Ives

1 year ago / 0 comments

BarLifeUK Editor distills years of judging experiences into a guidebook for cocktail competition entrants.

Where Does The Word Booze Come From?

2 years ago / 0 comments

On two recent trips we saw things that we thought could point to the origin of the word booze, on closer inspection it wasn’t quite that simple.

Champagne 101 with Moet & Chandon

2 years ago / 0 comments

Recently BarLifeUK went on a trip to Champagne with a bunch of bartenders to learn more about the world’s favourite celebratory tipple.