Diageo Announce Jack Sotti as UK Senior Ambassador for World Class and Tanqueray Gin

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Diageo Reserve announce Jack Sotti as UK senior brand ambassador for the World Class cocktail competition and Tanqueray gin

Jack Sotti

Jack Sotti

Former World Class Bartender of the Year (Australia, 2015) Jack Sotti is to become the UK face of Tanqueray gin and the World Class bartender competition. 

Sotti is a veteran bartender with stints in Australia (Eau de Vie, BoilermakerHouse), London, and Aukland under his belt. He has spent the three years following the Aussie World Class win travelling the world and visiting hundreds of bars in order to gain an insight into the global hospitality scene.

Jack says of his new gig:

“I’m incredibly excited about my new role as UK Senior Brand Ambassador for World Class and Tanqueray. It’s an honour to have been provided with the opportunity to work for such a prestigious company, alongside an incredibly talented team. I can’t wait to lead the World Class Brand Ambassador team and start tapping into the amazing bartender community here in the UK. My aim is to bring the World Class competition to every bars doorstep through the continuous growth and popularity of World Class as a brand. We’ve got some really exciting activations taking place this year for Tanqueray and I’m looking forward to working with what is already an iconic brand within the Diageo Reserve portfolio.’’

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Editor

Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.

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