Ableforth’s Seeking UK Brand Ambassador
Salary band: Highly competitive
Reporting to: Global Brand Manager
Simply, it’s ambassadoring one of the most successful, highly awarded, fastest growing craft spirit ranges there is. Are you passionate about craft spirits? Are you tired of driving good-to-excellent growth and keen to board a rocket ship? Well, look no further… We’re looking for someone with proven experience as a brand ambassador to drive awareness and create a lasting, highly positive impression amongst consumers, buyers, and key influencers of the range of Ableforth’s products..
Want to work with multi-award winning spirits? At a company which values liquid quality and integrity above all else? A company which was voted IWSC’s Gin Producer of the Year in 2017 and appeared in the Sunday Times FastTrack 100?
Our philosophy is simple. We make liquids that are the best that they can possibly be, and package them in a way that is awesome. We don’t compromise, we don’t cheap out, we don’t cut corners and we don’t strive to fill niches or build back from arbitrarily-defined price-points. We build the very best liquids that we can. Day-in, day-out.
Atom Brands is part of Atom Group, a rapidly growing business that touches every part of the global spirits industry.
What you’ll be expected to do
You’ll manage a small team of regional brand ambassadors in the UK and will:
-Act as a brand advocate for the range in everything that you do
Commit to delivery of the brand strategy by aligning your activity to the objectives
-Deliver training sessions for the on-trade by responding to (the right) requests for training and information sessions, and also by proactively seeking out opportunities
-Proactively introduce new outlets (both on and off-trade) to the brand by any necessary means of lead generation under your own recognizance
-Attend trade and consumer shows and enthuse the visitors about the product, and by so doing increase listings and sales
- With full alignment with the overall brand objectives and planning, you’ll develop strategies for the promotion and listing of products in both on and off-trade outlets which do not rely on retros or kickbacks
-Act as a voice and face for the brand with media outlets including magazines, trade press, and TV where appropriate
-Give input into marketing plans, campaigns, and assets through liaison with the marketing team and with Global Brand Manager’s sign off
-Contribute to the organisation and implementation of events and to the development of any range extensions, NPD, or recipe changes to the Ableforth’s range.
-Deliver a regular progress report to the Global Brand Manager for dissemination to the board, including activity of the regional brand ambassador(s)
-Manage any allocated budget to drive on-trade relationships with exceptional, on-brand activities, evaluating and reporting on ROI to the Global Brand Manager.
-You’ll have a proven track record as a brand ambassador in the UK market, ideally working with a small/boutique spirits brand, and able to demonstrate detailed knowledge of the brand
-You’ll have strong, proven people management experience
-You’ll have the ability to acquire inside-out knowledge of Ableforth’s products, how they’re produced, their unique selling points and how best to use them
-You’ll be able to create unique concepts to educate bars and retailers on the merits of the range and how they deliver a superlative customer experience
-You’ll have an astute commercial instinct with the ability to make accurate projections based on the long-term value that an opportunity will deliver
-You’ll be able to come up with innovative ways to support our customers You’ll have excellent planning and organisational skills to ensure exceptional results are delivered
-You’ll be highly literate and numerate
- You enjoy great drinks and value what goes into making them
-You’re passionate about what you do and have the ability to communicate that passion
-You’re a fearless communicator with confidence in your presentation skills
-You’re organised and professional – no flakiness
-Y ou’re well-connected and highly regarded within the trade
If you feel that you meet the criteria for the UK Brand Ambassador – Ableforth’s, then please apply now and send your CV to firstname.lastname@example.org