Sir Ian Botham to launch English Sparkling Wine

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It is not uncommon for sporting celebrities to put their name on a bottle of booze.

BarLifeUK News - Sir Ian Botham to launch English Sparkling WineIndeed England cricketing legend Sir Ian Botham is not the first, second, or even third man to do so. Critics might argue that this is a shameless attempt to capitalise on Beefy’s fame, but that is a silly point, as Sir Ian already owns a stake in Australian wine label Botham Merrill Willis.

The first release, a premium line called the ‘Sir Ian Botham’ range, will be unveiled at the London Wine Fair in 2018, and will also include a Pinot Gris from New Zealand, and a Cabernet Sauvignon from Coonawarra (in the unlikely event Australia has a season free of sour grapes). A budget line called ‘Beefy’* will follow on at a later date, and this will be exclusively available on draft at Mbargo nightclub, in Bristol**.

Paul Schaafsma, CEO at Broadland Wineries, described the new brand’s labelling as “classic”, with an upmarket design and a bottle with a deep punt, but also went on to say the range would not carry a picture of Sir Ian.

Schaafsma however failed to answer the most important question – Will it come in a box?

*This bit is, unbelievably, true.
*This bit isn’t true.

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Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.

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