Schweppes Launch Premium 1783 Mixer Range as Part of Biggest GB Brand Investment To Date
Schweppes’ 1783 premium range named for the year Jacob Schweppe created the first skittle-style bottle
Schweppes have just announced a £6.6M marketing campaign designed to get more punters buying their mixer range in the off-trade. Of more interest to bar folk is the news that not only has the packaging for the classic mixer range been redesigned, but a new, premium range developed ‘with guidance from mixologists and drinks experts’ has also been launched, with an eye firmly on the bar trade.
The new ‘skittle’ bottle shape looks back to the original bottle perfected by Jacob Schweppe in 1783. The classic Schweppes range retains the gold sash the brand is known for, along with an embossed fountain design that represents ‘the bubble explosion’ contained within the bottle.
The new 1783 premium mixer range is differentiated from the classic range by way of black livery and styling designed to look at home on the ‘top shelf’ of your chiller cabinet. The 1783 range consists of Crisp Tonic Water, Light Tonic Water, and Golden Ginger Ale. In addition to these traditional flavours, Schweppes have added Salty Lemon Tonic Water and Quenching Cucumber Tonic Water to the 1783 range.
Tony Conigliaro, in his capacity as drinks expert at Schweppes, says of the range: “It’s Schweppes’ long-lasting bubbles that set it apart from other mixers, and ensures it’s the perfect engine to carry the taste, flavour, and aroma of the spirit it is mixed with. Whilst the UK’s gin trend shows no sign of slowing down, the brand’s new 1783 range responds to the growing popularity of alternative spirits, like whisky, rum, and tequila – with some really exciting new flavours to take your cocktails to the next level.”
Simon Harrison, customer marketing director GB at Coca-Cola European Partners adds: “Our new Schweppes 1783 range combines the perfect carbonation and balanced taste of Schweppes with natural ingredients and unique flavours. We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to new age of mixer drinkers that are keen to discover new taste combinations.”
The 1783 premium mixer range will become available to the UK trade during October 2017.
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