The 2017 Chivas Masters Competition Open For Entries

The Chivas Masters Cocktail Competition would like to send you to Tales, via Tokyo

2016 UK winner, Chelsie Bailey

2016 UK winner, Chelsie Bailey

The array of prizes on offer during the 2017 Chivas Masters is impressive – heat winners will receive a bottle of Chivas 18yo and limited edition LSTN Chivas headphones.

The bartender who follows in Chelsie Bailey’s footsteps and wins the UK final gets a bottle of Chivas 25yo and, most importantly, a trip to Tokyo to compete in the global final.

Nail that, and the ultimate Chivas Masters champion bags a limited edition bottling of Chivas Regal The Icon, and a trip to Tales. So, as you can see, it is well worth entering this comp for the prizes, let alone the fun you would have along the way.

Competitors are tasked with creating three drinks, with the following themes: The Classic Way; The Local Way; The Japanese Way. You can probably infer what sort of thing this requires, however full entry details and specs can be found on the Chivas site, linked at the bottom of this article.

How to enter the Chivas Masters Cocktail Competition

There will be regional heats in five cities, listed below along with the heat’s entry deadline:

Newcastle: 6th February, 2017
Edinburgh: 14th February,  2017
Liverpool: 22nd February,  2017
London: 27th February, 2017
Bristol: 28th February, 2017

Please note, the dates above are the Entry Deadline dates, so as you can see, you need to get a wriggle on. The judging panel will select competitors from the submitted entries and the heats take place  towards the end of February and throughout March.

To enter, you can either speak directly to your local Pernod Ricard rep, or submit your entry on the Chivas website. Either way, the website should be your first port of call, as you will need the full comp specs and terms and conditions.

Enter via the Chivas website here

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Editor

Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.

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