WIRSPA Return with New Campaign to Support Authentic Caribbean Rum Marque

By / 4 years ago / Drinks, News / No Comments

Caribbean rum training programme soon to roll out across Europe

The West Indies Rum and Spirits Producers’ Association (WIRSPA) are back, bringing with them a new international campaign, launched at Berlin Bar Convent, to raise awareness for its Authentic Caribbean Rum Marque (ACR).

The ACR symbol guarantees authenticity, provenance and quality for rums produced in 15 Caribbean countries which have agreed to adhere to its quality control and production standards.

A large educational campaign is about to kick off across Europe, USA, Canada and other international markets, rolled out by an international training panel, made up of the following spirits professionals:

  • Bastian Heuser: bartender, beverage consultant freelance writer for Mixology Magazine, and co-founder and managing director of Bar Convent Berlin
  • Gegoire Erchoff: 20 years of bartending experience in France, Miami and New York
  • Andrew Nicholls: mixologist, presenter at Sipped.tv and co-founder of Barchaeology
  • Daniele Biondi: founder and CEO of Rum Club Italiano and spirits consultant
  • Miguel Figueredo: writer, consultant and bartender with experience in Spain, Germany, Holland, New York, Puerto Rico and the Dominican Republic
  • Amit Sood: experienced bartender with wide-ranging international experience in bartender training and consultancy, currently head of professional training at Shaker, London.

The ACR educational programme will begin to roll out across the UK in early 2014. BarLifeUK will be bringing you further information and ways to become involved shortly.

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Editor

Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.

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