The hot and humid monster that is Tales of the Cocktail is bearing down on us like a sweaty Saints linebacker…
And that means it is time for you to nominate those in the UK trade that you think deserve recognition at the Spirited Awards. The UK has done very well over the last couple of years, with Erik Lorincz, The Artesian Bar and the Savoy all winning their categories in 2011.
But before UK bars, bartenders and writers can sweep the board, they need to be nominated, which is where you come in. Simply click the link below and fill in the brief form.
Don’t be shy, you can nominate yourself or your bar if you think you are in with a shot. You can also nominate your favourite web-based bar and cocktail media outlet for ‘best cocktail writing’ should the mood take you…
The Spirited Award Categories
International Bartender of the Year
Criteria: The absolute best drinks mixer in the world. The winner must have received international recognition of their work with their own recipes crossing borders to appear on cocktail menus in numerous countries. (US citizens are not excluded.)
World’s Best Cocktail Bar
Criteria: Only truly world-class bars will be considered for this illustrious title. Some bars attain worldwide recognition and this award recognizes the very best of the best.
World’s Best Cocktail Menu
Criteria: The judges seek to reward innovative and thirst inducing cocktail menus. Both the design and content will be considered. Nomination requires inclusion of PDF or JPEG copy of the menu being nominated. Please attach samples below.
World’s Best Drinks Selection
Criteria: A venue stocking an outstanding range of spirits and liqueurs. The judges will favor discernment as well as sheer number of bottles stocked.
World’s Best Hotel Bar
Criteria: The classic ‘American Bar’ played an important role in the history and development of cocktail culture. The judges are looking for hotel bars that uphold this tradition (but are not necessarily old) and offer five-star service and consistently well made drinks.
World’s Best New Cocktail Bar
Criteria: Only bars which opened after March 31 ,2011 may be nominated. This award aims to reward new creativity and ideas as well as well executed drinks.
Best Cocktail Writing
Criteria: Great journalism is one of the best ways to communicate to the general public the value and significance of great cocktails and related products. This award is for any non-book journalism (Magazine, Newspaper, Website, etc) that promotes bars, bartender, or cocktails in general. Please attach samples below. This award is split into two sub-categories: non-book author and non-book publication.
Best International Brand Ambassador
Criteria: An award which recognizes the importance of personality in the promotion of drinks brands and their creative use of brand communication to engage the trade and their ability to execute compelling education and seminars. This person should work in an International capacity or in a country other than the USA. Nominees must NOT be working behind the bar.
Best New Cocktail/Bartending Book
Criteria: The best book published in 2011 regarding cocktails, liquor, bars, bar design or bartending in general. New editions of existing works may also be nominated.
American Bartender of the Year
Criteria: From Jerry Thomas onwards, American bartenders have been amongst the most influential on drinks styles and cocktail culture in general. This award seeks to recognize the most influential American bartender today. The winner should be proficient at making all recognized classic drinks and also have created contemporary cocktails that have been copied by his/her peers. Nominees must actively be working behind the bar.
Best American Brand Ambassador
Criteria: An award which recognizes the importance of personality in the promotion of drinks brands and their creative use of brand communication to engage the trade and their ability to execute compelling education and seminars. This person must be working as an Ambassador full time in the USA. Nominees must NOT be working behind the bar.
Best American Cocktail Bar
Criteria: This award recognizes the influence on cocktail trends within the United States and seeks to award the country’s best cocktail bar. Menu, bar teams, atmosphere and cocktail quality are all considered.
Best Bar Mentor
Criteria: Not everybody who is having an impact on the quality of the cocktails we drink are working behind the bar as bartenders. There are many people who are creating fine bar programs, training the next generation of great bartenders, and playing an active role in designing the bars we all love to drink in. This award is to recognize those individuals who, in their professional life, play a crucial role in raising the quality of bars, bartenders, and cocktails without currently working as a bartender. Nominees must NOT be working behind the bar.
Best High Volume Cocktail Bar
Criteria: Awarded to the bar that consistently delivers top quality cocktails at bars with 100 seats or more. This award celebrates those bars that deliver cocktail culture to the masses efficiently. Cocktails, lists, bartending and service are all considered.
Best New Product
Criteria: This is awarded to what the judges consider to be the best newcocktail ingredient (spirit, liqueur, syrup or juice) or piece of cocktail equipment (muddler, shaker etc.). To qualify products must be on general retail sale in at least three US states as of March 31, 2011.
Best Restaurant Bar
Criteria: This award is for the restaurant bar that is dedicated to creating a great cocktail experience for their dining guests. Considerations will go to the approach they have to aperitif and digestive drinks, how well they work with the kitchen to pair cocktails with food as well as general bartending and mixing excellence.