Belvedere Vodka Launch (RED) Charity Bottle

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Belvedere Vodka donates profits to The Global Fund to Fight AIDS, Tuberculosis and Malaria

Belvedere Vodka have joined forced with charity (RED), in a deal that will see 50% of profits from the global sales of (BELVEDERE)RED go to the Global Fund to Fight AIDS, TB and Malaria.

Charles Gibb, President Belvedere and Millennium Imports comments: “We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa.“

(BELVEDERE)RED Special Edition will be bottled in 70cl and 1.75L formats and is available in the UK from 26th September at the same price point of Belvedere Vodka (£34.49). The bottles will be available to both on and off-trade sectors in over 50 countries at a wide range of outlets including retail stores, nightclubs, bars, restaurants, and airports. For further information, contact UK agent Moët Hennessy.

 

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Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.

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