Elements 8 Rum Moves to Cask Liquid Marketing

By / 7 years ago / News and Comment / No Comments

Young upstart rum to be distributed by young upstart brand development company

The E8 Portfolio

Elements 8 rum was conceived and launched by Carl Stephenson and Andreas Redlefsen in 2006 and has since then gained bartender-favour both in the UK and overseas.

After five years of development by its founders, Elements 8 is now moving to Cask Liquid Marketing, the new brand development company formed by Stuart Ekins, formerly of Inspirit Brands. There will be no increase in pricing as a result of the distribution change.

In these challenging economic times we have made it a priority to support our customers by not increasing our pricing and have maintained the same price point since our launch 5 years ago, only increasing according to HMRC’s excise duty increases. Cask also understands this, so there will be no price increase as a result of this either.” says Carl Stephenson.

Stuart Ekins adds: “E8 is a perfect fit with our spirits portfolio. A brand like this does not come along often. It has a proven track record, loads of potential for growth and will be a valuable addition to the Cask portfolio.”

For more information visit: www.e8rum.com.

 

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Editor

Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon) www.4bars.com.au, which is now Australia’s leading bar industry website.

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