Young upstart rum to be distributed by young upstart brand development company
Elements 8 rum was conceived and launched by Carl Stephenson and Andreas Redlefsen in 2006 and has since then gained bartender-favour both in the UK and overseas.
After five years of development by its founders, Elements 8 is now moving to Cask Liquid Marketing, the new brand development company formed by Stuart Ekins, formerly of Inspirit Brands. There will be no increase in pricing as a result of the distribution change.
“In these challenging economic times we have made it a priority to support our customers by not increasing our pricing and have maintained the same price point since our launch 5 years ago, only increasing according to HMRC’s excise duty increases. Cask also understands this, so there will be no price increase as a result of this either.” says Carl Stephenson.
Stuart Ekins adds: “E8 is a perfect fit with our spirits portfolio. A brand like this does not come along often. It has a proven track record, loads of potential for growth and will be a valuable addition to the Cask portfolio.”
For more information visit: www.e8rum.com.