Bacardi Brown Forman Brands (BBFB) launch Pourfection Training Website

By / 8 years ago / Brand News / No Comments

The BBFB Training Team, headed up by Alex Turner, has launched a website designed specifically for bartenders and managers.

Found at, the website offers demonstration videos, course materials and exams, and will integrate with Facebook and Twitter for a more two-way experience.

Screenshot of the Training Team Website

The Training site also hopes to become a hub for bartenders, with weekly newsletters being sent to everyone who subscribes.

Alex Turner says: “The needs of bartenders are very different to the rest of the trade so it was important to us to launch something tailored to them but in a fun and engaging way.

We also wanted to give bartenders access to the Training Team outside of actual training days so advice can be obtained at the touch of a button.”

Visit for more information




Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon), which is now Australia’s leading bar industry website.