Bacardi Brown Forman Brands (BBFB) launch Pourfection Training Website

In Brand News

The BBFB Training Team, headed up by Alex Turner, has launched a website designed specifically for bartenders and managers.

Found at http://www.pourfection.com/trainingteam, the website offers demonstration videos, course materials and exams, and will integrate with Facebook and Twitter for a more two-way experience.

Screenshot of the Training Team Website

The Training site also hopes to become a hub for bartenders, with weekly newsletters being sent to everyone who subscribes.

Alex Turner says: “The needs of bartenders are very different to the rest of the trade so it was important to us to launch something tailored to them but in a fun and engaging way.

We also wanted to give bartenders access to the Training Team outside of actual training days so advice can be obtained at the touch of a button.”

Visit http://www.pourfection.com/trainingteam for more information

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