New Limited Edition Bottle for ABSOLUT

By / 8 years ago / Brand News / No Comments

Pernod Ricard have given the ABSOLUT bottle another limited edition makeover, which hit the shelves this week (£22.99 at Selfridges).

Hmm... Sparkly

For the first time, the bottle has been given a textured finish that should catch customer’s eye, and this edition is to be backed up with digital and experiential advertising activity.

Mark Hamilton, head of marketing for vodkas at Pernod Ricard, says: “ABSOLUT LIMITED EDITION provides the trade with an engaging consumer proposition by representing something genuinely bold, innovative and interesting in-store and on the back bar.”

You can learn more about the new limited edition bottle launch here:




Andy Ives has over 10 years hospitality publishing to his name and has written for trade magazines such as CLASS and Theme. Most recently he worked as editor of Industry magazine (the Australian version of Theme), bars editor of Australian Bartender magazine, and launched (with Simon), which is now Australia’s leading bar industry website.